Last year had been a good one for the global flexible packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that flexible packaging will be a $100 billion industry by 2016.
This year, packaging industry players are looking forward to new efficiencies and economies of structure. Reorganizations, consolidations, lean manufacturing and sustainability are some of the measures they consider to tackle the current situation. Apart from this, flexible packaging industry is heavily relying on other areas such as performance metrics and looking more stringently at project proposals.
Here we will discuss packaging trends to watch closely in 2013:
Smart Packaging: With changing lifestyles and consumers being more demanding, active and intelligent packaging focus more on consumer benefits such as food quality and safety, freshness and information rather than specific retailer and manufacturer driven benefits.
Bio-Based Plastics: Recyclable PET made from renewable resource is projected to offer significant growth potential in long term. Hence the corporations involved in the soft drink industry, are investing heavily in the development of this material.
Stand-up Pouches: Bottles and cans have become the things of past. Stand-up pouches are preferred more because of their flexibility, sustainability and convenience. They are one of the most innovative marketing approaches to stimulate the sales of a stagnant brand.
Retail Ready Packaging (RRP), a method of packaging to make the products easier for the retailers to stock, continues to gain traction in North America more and more retailers have started to consider implementation, and others broaden the scope of existing initiatives into additional categories.
Social Media’s Role in Packaging: Marketing strategies are changing and internet continues to revolutionize how we find, buy, sell, and interact with brands and their products or services. While traditional marketing focused on pushing messages out, nowadays, it’s more about getting found by customers. Hence, market players need to provide value and earning customer loyalty instead of simply conveying message to the consumers and hoping it will stick.
Along with this, packaging industry professionals must not ignore the consumer voice. Studying consumer culture will always reveal packaging trends and labeling needs in future. Considering the lifestyle changes and economic growth, Uflex Ltd. always follows a strategy with innovation, proximity to customers to provide better services and quick deliveries and focus on operational excellence.
- Players selected for the second and final camp of Sepak Takraw (kick volleyball) Game
- Players registered with Stairs sports center at Majnu Ka Tilla as a part of Uflex Khelo Dilli programme
- Mr. Ashok Chaturvedi, Chairman and M.D. of Uflex Ltd. felicitates players
New Delhi, March 28, 2013: Four young and talented Sepak Takraw (kick volleyball) players who have been selected for the second and final camp of the game in the Asian Game 2014, were accorded a warm felicitation by Mr. Ashok Chaturvedi, Chairman and MD of Uflex Ltd. India’s largest flexible packaging company. The players are registered with the Uflex Khelo Dilli programme- a philanthropic endeavor jointly undertaken by Stairs, an NGO working towards sports, education & health for underprivileged children and Uflex Ltd.
Congratulating the players, Mr. Ashok Chaturvedi, Chairman and M.D. of UFLEX Ltd said, “We would like to offer our warmest congratulations to all the four players and wish them luck in all future endeavours. India has a vast pool of sports talent, and the need is to tap this talent at the right time and provide them with the right training and facilities. Our association with Stairs represents an extension of our social commitment to bring about a positive change in the life of underprivileged youth of the society by providing them opportunities and a platform to showcase their talent.”
“We congratulate all the players selected for the Asian Games and would like to extend continued support to them. We are extremely happy with the response we are receiving for Uflex Khelo Dilli. The programme has created an atmosphere of participation, co-operation and team spirit amongst youth and encouraged more and more children to join”, said Mr. Siddhartha Upadhyay, Founder and Secretary General, Stairs .
Uflex Khelo Dilli aims to provide free of cost – space, infrastructure and sports equipment to the less fortunate children of our society, to play. More than 5000 underprivileged children are regularly playing at 28 different sports centers run by Stairs and funded by Uflex Ltd., across Delhi. These centres have emerged as a hub of recreation for children from low economic background and ignited a passion for playing in others as evident from an increasing number of children getting enrolled at these centres.
Apart from Khelo Dilli, Uflex Ltd. has also adopted cricket initiatives of Stairs, namely, Uflex Stairs Cricket Championship and Uflex Stairs Cricket Scholarship. Uflex Ltd. supports Stairs in running cricket training academies, providing sports scholarship and sports gear to the underprivileged children. Since 2011, 72 talented children have been granted the Uflex Stairs Cricket Scholarship and are being training at accredited cricket centres in Delhi.
Since inception, Stairs has actively worked towards the upliftment of the less fortunate children mainly through the field of sports. The sporting initiatives of Stairs aim to provide a platform to these children to hone their skills and showcase their talent through sports camps. Stairs understands the amount of talent that exists among these children and believes in creating opportunities so that their talent is rightly tapped and nurtured. Talented children are chosen from these camps and provided coaching, sports scholarship and sports gear.
Some of the students who identified by Stairs are already doing well at the national level and are earning laurels for their states. Stairs also organizes sports camps at regular intervals to promote youth talent.
Stairs (www.stairs.org.in) is a non-profit organization working in the field of development of underprivileged youth through channelization of their energies in sports and education. Since its inception in 2005, Stairs has worked for the upliftment of the less fortunate children mainly through the field of sports. The sporting initiatives undertaken by Stairs provide a platform to these children to hone their skills and showcase their talent through sports camps. Stairs understands the amount of talent that exists among these children and believes in creating opportunities to tap and nurture their talent.
While choosing one product over another, packaging design of the product influences buyers’ decision far more than you realize. Packaging designs not only influence the purchase decisions made at the point-of-sale but can give your product a unique edge to stand out from the rest.
So,marketing companies who want to reach out to the masses must keep in mind that along with appealing designs, it’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.
Here we will discuss some “rules of success” that flexible packaging industry can follow when creating something revolutionary:
1. Stand out, be visible: Packaging industry players’ number-one responsibility is to get the product noticed. Making your place amongst thousands of products requires boldly different approaches. You’ll never know about your true sales potential if you don’t work on your packaging to grab buyer’s attention.
2. Be very clear in your message: Shoppers often get attracted toward packaging that presents the most pertinent information in the most prominent and organized fashion. Hence, brands that design with respect for hierarchy are positioned to appeal to shoppers who just want to grab and go.
3. Highlight your product’s unique features: Although every brand brags they are different from the others, but most differentiation is hardly noticeable or meaningful. Hence, it is necessary to pursue differentiation that matters to shoppers in that particular category. With so few slots available at high-volume retailers, you can’t afford to be replaceable.
4. Clarify your value proposition: A clear picture of how you want buyers to perceive your product in terms of segmentation can go a long way towards informing not only the overall tone, but also the minute details of your packaging. Just because you think your product is premium doesn’t mean the shoppers also see it that way. The shopper is deciding the value of your brand based on how your product compares with all the other packages on the shelf next to it.
5. Understand purchase drivers: Have you ever given a thought to what drives your customers to your product? Are shoppers choosing a product in your category based on perceived quality or are they looking for specific health-benefit callouts? Are they weary of certain ingredients or do awards influence their purchase decision? Do they shop by flavor, or by variety? Keeping these factors in mind can help you design a strategy on what you feature, and how you feature it, on your packaging.
Retailers and consumers are becoming aware of the environmental impact of packaging. Hence it would be worth mentioning, that designing for sustainability can actually help drive shelf impact and drive a sale. Uflex Ltd., India’s largest flexible packaging company are very particular on how the packaging measures up. As socio-cultural trends evolve, Uflex keep consumers’ perception in mind during packaging design process to identify what resonates with them and what doesn’t as these are the keys to creating successful packaging and gaining alignment.