Monthly Archives: April 2012
- Uflex Khelo Dilli witnesses participation of more than 5000 children across Delhi
- 28 Uflex Stairs centres established for children to play everyday
- Annual sporting event to be taken to other parts of the country
New Delhi, 29th April, 2012: The first anniversary of maiden edition of Uflex Khelo Dilli 2011-12, a philanthropic endeavor jointly undertaken by Stairs, an NGO working towards sports, education and health of underprivileged children and Uflex Ltd., India’s largest flexible packaging company, was today held at Ludlow Castle Sports Complex. Mr. Ashok Chaturvedi, CMD, Uflex Ltd. along with Mr. Anil Upadhyay, President, Stairs, presided over the occasion.
Uflex Khelo Dilli was conceptualized with the aim to provide free of cost – space, infrastructure and sports equipment to the less fortunate children of our society, to play.
The first edition of Uflex Khelo Dilli has already witnessed participation of more than 5000 children. These children are regulary playing at 28 Uflex Stairs centres which have been established near the colonies where these children reside. In the last one year, these centres have emerged as a hub of recreation for children from low economic background and ignited passion for playing in others as evident from increasing number of children getting enroled at these centres.
As Uflex Khelo Dilli enters into second year, Stairs is now planning to take this initiative to other parts of the country and encourage more children to come out and just play.
Commenting on the occasion, Mr. Ashok Chaturvedi, CMD, Uflex Ltd., said, “We are pleased to be associated with a noble cause of helping underprivileged children in achieving their dreams through the medium of sports. Besides being a recreational activity, sport has an educative character which can help in building a strong character and help in social integration of underprivileged youth. These children have a lot of potential and latent energy that needs to be tapped and through Uflex Khelo Dilli, we hope to channelize this energy in the right direction. Our association with Stairs represents an extension of our social commitment to bring about a positive change in the life of underprivileged sections of the society by carrying out such programmes in sport, education and health.”
“The fact that young children should be given an opportunity to simply come out and play and enjoy themselves, urged us to undertake this initiative. We amalgamated it with our noble cause to train underprivileged children who are blessed with talent but do not have the opportunity or platform to nurture it. We encouraged these children to take some time out and join in the games that would help them build a strong character through sports. I would also take this opportunity to thank Uflex for their valuable association and would like to look forward for a longstanding relation with the Uflex team”, says Mr. Anil Upadhyay, President, Stairs.
Apart from Khelo Dilli, Uflex Ltd. has also adopted cricket initiatives of Stairs, namely, Uflex Stairs Cricket Championship and Uflex Stairs Cricket Scholarship. Uflex Ltd. supports Stairs in running cricket training academies, providing sports scholarship and sports gear to the underprivileged children. Recently, 64 talented children have been granted the Uflex Stairs Cricket Scholarship and are being training at accredited cricket centres in Delhi.
Since its inception in 2005, Stairs has been actively involved in the upliftment of the less fortunate children mainly through the field of sports. The sporting initiatives undertaken by Stairs are aimed at providing a platform to these children to hone their skills and showcase their talent through sports camps. Stairs understands the amount of talent that exists among these children and believes in creating opportunities so that their talent is rightly tapped and nurtured. Talented children are chosen from these camps and provided coaching, sports scholarship and sports gear.
Some of the students who have been identified by Stairs are already doing well at the national level and are earning laurels for their states. Stairs also organizes sports camps at regular intervals to promote youth talent.
Stairs is a non-profit organization working in the field of development of underprivileged youth through channelisation of their energies in sports and education.
With growing awareness and sensitization, the consumers today are becoming increasingly receptive about the issue of sustainability and the effect their actions and choices have from a sustainable point of view. The approach now is more proactive thereby making purchase decisions that do not affect the environment adversely. Industries across the world are trending towards this phenomenon and are gradually adopting this method.
There are a wide range of benefits enjoyed by companies that are engaging in sustainable business practices. Adopting environmental standards enhances a firm’s brand identity and improves its position on the competitive scene. With sustainable efforts enabling the reduction of waste and the increase of energy efficiency, companies have in turn found that implementing these practices saves them money and augment their reputation. Developing sustainability is the need of the hour and clearly indicates increase in profits.
Consumers too are reshaping their industry demands with sustainability top-of-mind, and there is perhaps no better example of this than in the packaging world. The packaging industry now looks to understand the complete lifecycle of a package – from the sourcing of its raw materials to its end of life.
New, innovative sustainable alternatives have replaced century-old business practices in an effort to improve firms’ sustainable efforts. Major retail outlets have released environmental scorecards, leading consumer packaged goods companies (CPGs) to partner with packaging suppliers who are able to report on, and are committed to improving, their environmental stand.
Packaging firms are always seeking innovative ways to demonstrate the sustainability of their products to consumer packaged goods companies (CPGs). Packaging companies have responded to these challenges by making sustainability a critical part of the way the company approaches its current and future business, combining sustainability with innovation in order to create high-quality packaging in a convenient, environmentally-responsible format.
Consumers want to understand how the product they are purchasing is sustainable. Whether it is the package’s physical appearance or the sustainability of its materials, consumers are seeking information to make better choices.
The environmentally conscious consumer wants to support a company that does more than produce a green product; they are looking for a company that also upholds certain green standards and principles. From the materials used to waste produced, the environmentally-conscious consumer wants businesses to have a calculated plan to improve the planet.
Uflex Ltd., the Indian packaging giant, is committed to reducing carbon footprint by aiming on biodegradable packaging materials which diffuse quickly and cleanly, by cutting the use of materials made from fossil fuels; primarily plastics and by adopting the advanced flexographic printing technique which provides environmental benefits through energy efficiency and reduced material consumption. Uflex believes that wherever possible all flexible packaging should be re-cycled in the same industry with its motto being ‘Tomorrow’s packaging using today’s waste’.